Prinx Chengshan Tire North America Inc. has created "Team Drive" to connect the world of tires and pickleball. The company's Fortune Tires brand is the official tire of USA Pickleball.
With Team Drive, the initiative will emphasize " safety, performance and community engagement ... (and) enhance the experience of driving to pickleball tournaments while fostering a competitive and vibrant atmosphere on the court."
The tiremaker says it has a shared vision with USA Pickleball "to revolutionize how athletes interact with the sport and their journey to competitions." The goals are to elevate the sport, create a sense of community among its athletes and fans, and create social engagement opportunities both on and off the court.
Jose Moreno, USA Pickleball chief marketing and strategy officer for USA Pickleball, said, "We are thrilled that the team at Fortune Tires is launching such an engaging program for our members to participate in. This initiative is a fantastic opportunity on behalf of our Official Tire Partner to bring the pickleball community together and elevate individual player voices in new and exciting ways."
The inaugural Team Drive includes a roster of diverse and notable players who represent seven states and various age groups. Here's the lineup: Chris Bryson (Nebraska), Johnny Collins (Pennsylvania), Chris Garrett (Utah), Bethany Gunter (Florida), Abigail and Hannah O'Kelly (Tennessee), Jason Tseng (California) and Susan Waleski (New York).
"We're excited to launch the Team Drive program to increase brand visibility and build stronger connections within the pickleball community," said Nicole Moore, director of marketing for Fortune Tires. "Our tires are designed for everyone, providing safety and reliability to get you to tournaments and wherever else your journey takes you. We're leveraging social media to bring this initiative to life, working with USA Pickleball and the talented athletes chosen for this program, while adding fun and innovation to the sport and its fans both on and off the court."
