Hankook Tire America Corp. has signed a two-year partnership with Donut Media.
Hankook calls Donut Media "America's leading car culture brand."
Donut Media produces more than 100 videos a year and has more than 13 million social media and YouTube followers, according to Hankook officials.
As part of the deal, Hankook Dynapro SUV and light truck tires will be used on Donut Media's vehicles.
They will be featured in custom videos and will be the centerpiece of Donut Media's next Free Rides series, among other initiatives.
