Wayne Williams

The late Wayne Williams was passionate about sharing his industry knowledge and selling skills with independent tire dealers to help them attain success. In his final Counter ...

Customers are pretty smart; actually, they always have been. I’m picking up lately on an idea that’s floating around: Running a business was easier in the good old...

The competition is predictable. The needs of customers is understandable and predictable. But Wayne Williams says how your store or stores operate can't be predictable. That predictabil...

One out of 10 retail transactions takes place in a brick-and-mortar location. Wayne Williams says that means independent tire dealers need to redefine and refine their in-store...

You can buy advertising, but you can’t buy trust. I’m an outgoing person. I like to engage people in a wide variety of ways, mostly individually or in smaller groups...

Full definition of retailing: The activities involved in the selling of goods to ultimate consumers for personal or household consumption.