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Hankook Tire America Corp.
As part of its fan engagement efforts, Hankook will operate a pop-up event, the Formula E X Hankook Tube Shop, from April 9 to 11 on Miami Beach. This event aims to introduce motorsport fans to Hankook’s global integrated brand and its EV racing tire technologies.
Continental Tire the Americas LLC
'The new slick tire gives you better braking, sharper steering and more predictability and forgiveness when you push it to the limit,' says Brian Beierwaltes, head of marketing U.S. PLT, Continental Tire.

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Tireco
milestar_we_rock
March 13, 2025
The Milestar brand from Tireco Inc. clinched top honors in the Unlimited and ProMod classes at the Western Series Round 1 of the World Extreme Rock Crawling Championship Series...
Prometeon Tyre Group Commercial Solutions LLC
The S02 Rally tires used in the race are the result of close collaboration between Prometeon’s R&D team and the MM Technology team, as well as the experience acquired by the Italtrans Racing Team during the 2024 edition of the world’s toughest rally, where Claudio Bellina, the founder and team driver of Italtrans, raced with Prometeon tires.
Feb. 18, 2025
Prometeon Tyre Group Commercial Solutions LLC celebrates the victory of Martin Macík Jr. in the truck category at the 47th edition of the Dakar, a racing event held in the Arabian...
Yokohama Tire Corp.
“Yokohama is proud to be the exclusive spec tire and supplier for the inaugural Mustang Cup season,” says Andrew Briggs, vice president of marketing and product manager for Yokohama Tire.
Feb. 12, 2025
Yokohama Tire Corp. has been named the official tire of the Mustang Cup, a new six-round race series sanctioned by the United States Auto Club.
Maxxis International-USA
Chaney participated in the Johnson Valley, Calif., race on 37-inch Maxxis Roxxzillas in a Can-Am Maverick R.
Feb. 11, 2025
Maxxis International-USA announced Kyle Chaney placed first in the SXS 4400 class at King of the Hammers.

Latest From Racing

Maxxis International-USA
The first compound, designed for Ultra-4, debuts at this year’s 2025 King of the Hammers race taking place on Jan. 22 - Feb. 8. in Johnson Valley, Calif., and features a soft compound for additional grip on large boulders and rough terrain.
Jan. 30, 2025
Maxxis International-USA has introduced the first of two Razr MT-C (competition) specs: a new, 40-inch Ultra-4-friendly tire.

Burt Brothers Tire and Service
Burt Brothers Tire & Service will have exclusive access to UMC’s network of sponsors, partners and automotive industry professionals.
Dec. 9, 2024
Burt Brothers Tire & Service Inc. has announced a partnership with Utah Motorsports Campus (UMC), which includes taking on naming rights for the Motorsports Playground.

Discount Tire
'A big congratulations goes out to Joey Logano, Roger Penske and the entire Team Penske family for their incredible win at the Cup Series Championship Race here in Discount Tire's hometown of Phoenix,' says Michael Zuieback, executive chairman at Discount Tire.
Nov. 13, 2024
Discount Tire-sponsored Team Penske has won the 2024 NASCAR Cup Series championship with driver Joey Logano from Team Penske.

Yokohama Tire Corp.
“It's truly been an honor to supply A005 tires for Porsche Endurance Challenge North America, the first single-make endurance championship in North America,” says Patricia Wall, motorsports senior manager for Yokohama.
Nov. 13, 2024
Yokohama Tire Corp. heads to Austin, Texas to compete in the finale of the Porsche Endurance Challenge North America at Circuit of The Americas (COTA).

MTD
“At Bridgestone, motorsports are our passion – always have been and always will be,” says Paolo Ferrari, executive chairman and CEO, of Bridgestone Americas.
Sept. 13, 2024
Bridgestone Americas Inc. and Penske Entertainment have renewed their partnership with IndyCar for five more years, with Firestone remaining the exclusive tire brand for the series...

Bridgestone Americas Inc.
In addition to O’Gorman, 19 drivers won national championships across 40 open classes on Bridgestone Potenza RE-71RS tires at the event.
Sept. 11, 2024
Bridgestone Americas Inc. announced race car driver, Tom O’Gorman, placed first in the F Street class at the 51st Tire Rack SCCA Solo National Championship on Bridgestone Potenza...

Giti Tire (USA) Ltd.
In doing so, Bakchis remained in the competition for the 2024 Formula Drift Pro Championship.
Sept. 4, 2024
GT Radial, a brand from Giti Tire (USA) Ltd., scored a first-place finish in Round 7 of the Formula Drift Pro Championship with driver Aurimas Bakchis.

Pirelli Tire North America
June 27, 2024
Pirelli Tire North America celebrated the F-150 Lightning SuperTruck, equipped with P Zero tires, being crowned King of the Mountain at the Pikes Peak International Hill Climb...

June 25, 2024
The winner of the ABB FIA Formula E World Championship could be decided at Hankook Tire America Corp.’s Portland E-Prix race, June 28-30.

Hankook Tire North America Inc.
June 12, 2024
Hankook Tire North America Inc., has sponsored two drivers as part of the 2024 AMS Oil Championship Off-Road racing series.

Sumitomo Rubber North America Inc.
June 10, 2024
Sumitomo Rubber North America Inc.’s Team Falken secured a first-place finish at the Delta Classic Rock Crawl in Delta, Utah.

Sumitomo Rubber North America Inc.
May 29, 2024
Sumitomo Rubber North America Inc.’s Team Falken scored podium finishes at Round 2 of the NorCal Rock Racing series.

Sumitomo Rubber North America Inc.
May 15, 2024
Sumitomo Rubber North America Inc.’s Team Falken drivers secured two podium finishes at the Best in the Desert Racing Association’s 2024 Silver Slate 300 event in Alamo, Nev. ...