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Sun Auto Tire & Service Inc.
As a sponsor, Sun Auto Tire & Service will be featured with logo placement on official rally vehicles and marketing materials. The brand will also gain exposure through curated content throughout the event.
Bridgestone Americas Inc.
The Affinity AS tire is engineered for popular cars with 15-inch through 19-inch rim diameters. There will be 28 total fitments offered with a staggered release throughout 2025 with nine fitments available at launch.
Photo: American Kenda Rubber Industries Co. Ltd.
“The retailer should allow the consumer to tell them what they need, what previous tire products provided in terms of desired performance and deficiencies, if evident,” says Brandon Stotsenburg, vice president of the automotive division, American Kenda Rubber Industries Co. Ltd.

Latest from Retail

Sun Auto Tire & Service Inc.
This past February, Sun Auto Tire & Service Inc. opened a new Plaza Tire Service store in Centerton, Ark.
April 17, 2025
Mesa, Ariz.-based Sun Auto Tire & Service Inc. has continued its growth trajectory by adding a number of locations within the last six months.
Michelin North America Inc.
New sizes fit wheels ranging from 17 inches to 20 inches in diameter.
April 15, 2025
Michelin North America Inc. has added 30 sizes to its BFGoodrich g-Force Phenom T/A tire.
Transamerica Tire Co. Ltd.
The new sizes are now available through authorized Predator tire retailers.
April 15, 2025
Transamerica Tire Co. Ltd. has added two sizes to its Predator New Mutant X-AT line: 37x12.50R17 LT and 37x11.50R17 LT.
TGI
'The Gripit XT is a best-in-class Extreme All-Terrain tire that outperforms major brands in every aspect of its performance,” says Mark Lindsey, chief strategy officer for Cosmo Tires.
April 14, 2025
Tire Group International LLC has introduced its Gripit XT extreme all-terrain tire under its Cosmo brand.
Sun Auto Tire & Service
“This acquisition further strengthens the Sun Auto footprint in central Ohio, following the acquisition of seven Boyd’s Tire locations in 2024,” say Sun Auto Tire & Service Inc. officials.
April 14, 2025
Mesa, Ariz.-based Sun Auto Tire & Service Inc. has acquired two Larry Harer Goodyear stores - one in Newark, Ohio, and another in Heath, Ohio.

Latest From Retail

Jared Navarre/Romph Pou Agency
Beth Barron, CEO of Chabill's Tire & Auto Service, was named MTD's Tire Dealer of the Year in 2024.
April 11, 2025
MTD is accepting nominations for its prestigious Tire Dealer of the Year Award through May 23.

Big Brand Tire & Service
“This strategic move enables Big Brand Tire & Service to expand its footprint in the Arizona market,” according to Big Brand Tire & Service officials.
April 10, 2025
Moorpark, Calif.-based Big Brand Tire & Service has acquired Reese’s Auto, an Arizona-based business.

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April 9, 2025
In the wake of the tariffs President Donald Trump imposed — and then partly delayed —on products imported into the U.S., Modern Tire Dealer surveyed readers to measure the tire...

Burt Brothers Tire & Service Inc.
North Salt Lake, Utah-based Burt Brothers Tire & Service Inc. is one of many independent tire dealerships that have added locations within the last six months.
April 8, 2025
The economy may be teetering on the edge of a recession, but you wouldn’t know it based on the number of independent tire dealerships that have added stores.

ATD
“The TIS RT1 by Hercules is a game-changer, expanding our product lineup to deliver even greater versatility and profitability for our customers,” says Steven Liu, vice president of product development at ATD.
April 7, 2025
American Tire Distributors Inc.’s Hercules brand has entered the rugged-terrain segment with the launch of the TIS RT1 by Hercules.

MTD
The new lineup includes the Ecsta Sport All-Season PA71, an ultra high-performance (UHP) all-season tire, along with two UHP summer options: the Ecsta Sport PS72 and the Ecsta Sport S PS72.
April 4, 2025
Kumho Tire U.S.A. recently hosted a ride-and-drive event at Atlanta Motorsports Park in Georgia to highlight the latest additions to its Ecsta Sport line.

TBC Corp.
Mavis Tire Express Services Corp.’s acquisition of Midas “will not impact Midas franchises as they will retain ownership of their respectively owned Midas franchise stores,” a Mavis spokesman told MTD.
April 2, 2025
Mavis Tire Express Services Corp.’s pending acquisition of Midas from TBC Corp. will give Mavis 1,200 additional locations across the United States and Canada.

Michelin North America Inc.
The new BFGoodrich Advantage Control HT comes in 22 sizes.
April 1, 2025
Michelin North America Inc. has rolled out the BFGoodrich Advantage Control HT, which is available in 22 sizes.

Pirelli
The fifth-generation Pirelli P Zero is available in more than 50 sizes fitting wheels that range from 18 inches to 23 inches in diameter.
April 1, 2025
Pirelli & Cie SpA has introduced the fifth generation of its P Zero ultra-high performance tire, which has “expanded into a comprehensive family of tires,” according to the company...

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April 1, 2025
Kumho Tire U.S.A. has long been on the leading edge of all-season and summer tire innovation - providing premium, versatile products that exceed the expectations of even the most...

Billy Blume
The transaction is expected to close 'in the coming weeks,' according to Michelin officials.
March 31, 2025
TBC Corp. has entered into an agreement to divest its Midas franchise portfolio to Mavis Tire Express Service Corp.

MTD
'A/T is an iconic segment,' Ian Coke, Pirelli North America chief technical officer, told MTD when discussing the new Pirelli Scorpion XTM AT (pictured.) 'We want to be known as a tier-one in the A/T world.'
March 31, 2025
Pirelli Tire North America is targeting the all-terrain segment with a new tire that’s also the first product in a new line.

Monro Inc.
According to Robert Mellor, chairman of Monro Inc.'s board, “the Monro board and management are taking decisive actions intended to improve the company’s performance and enhance the value we are delivering to our shareholders today and over the long-term.'
March 31, 2025
Peter Fitzsimmons is the new president and CEO of Monro Inc. He replaces Michael Broderick, the company’s CEO since 2021.

Odyssey
“I think it’s important to show (customers) the value that the product that you are selling offers, especially as it applies to their unique power demands,” says Alan Kohler, senior marketing manager, Odyssey battery at EnerSys.
March 31, 2025
Demand for efficient, high-capacity batteries translates into a steady, profitable business opportunity for tire dealers.

Sun Auto Tire & Service Inc.'s recent purchase of Piedmont Radiator and Tire continues the Mesa. Ariz.-based chain's expansion.
March 31, 2025
Mesa, Ariz.-based Sun Auto Tire & Service Inc. has acquired Piedmont Radiator and Tire in King, N.C.