Goodyear Tire & Rubber Co. has launched online tire sales in Chicago, Ill., and surrounding counties, making it the first tire manufacturer to sell its products as well as installation services on its company website.
The company says its e-commerce program provides a simple, seamless transaction from purchase to installation with transparent, upfront pricing.
The company plans to expand the program to additional markets over the next several weeks.
“For consumers who prefer the convenience and control of online shopping, this program provides a welcome option,” says Mike Dauberman, Goodyear’s senior director of marketing and interactive.
The company says consumers can purchase tires online from any computer or mobile device by visiting Goodyear.com. After identifying their vehicle or tire size, available Goodyear tire options are provided along with information to help consumers make the right tire selection. The consumer then schedules an appointment for tire installation at an authorized installer of their choice and the purchase is completed on Goodyear.com.
Tire and installation costs are paid online and upfront, allowing consumers to show up for the appointment at their scheduled installation time.
“For more than a century, consumers and experts alike have chosen Goodyear tires for their innovation and superior performance,” says Dauberman. “The evolution of Goodyear.com further represents our drive to innovate, as we adapt to the changing needs of today’s consumer.”
The Goodyear.com e-commerce program is now available in Chicago and most surrounding counties, including: Cook; DeKalb; DuPage; Grundy; Kane; Kendall; Lake McHenry; Will; Jasper, Ind.; Lake, Ind.; Newton, Ind.; Porter, Ind.; and Kenosha, Wis.
Goodyear announced it would sell tires online at its 2015 dealer meeting. More information is available at these links:
"Goodyear's Kramer talks about online selling"
