Zhongce Rubber Group Co. Ltd. (ZC Rubber) launched its Flagship Series product line for the company's Arisun, Westlake, Goodride and Trazano brands during a recent event in Hangzhou, China. The new lineup "represents both a symbolic and tangible proof point for ZC Rubber's vision to grow in the high-end passenger car tire market," say ZC Rubber officials.
The tires will be available globally in the coming year.
"We have invested considerable research and development on (our) Flagship Series products, which are the consolidation of our scientific research achievements in recent years," says Shen Jinrong, chairman of Zhongce Rubber Group.
"After rounds of testing and modification, we are confident that the Flagship Series will become comparable to the world's top tire brands."
According to ZC Rubber officials, tires in the series have achieved "great breakthroughs in safety, controllability and comfort by improving fuel economy, silence and grip performance, while incorporating Chinese aesthetics in carcass design. Each brand of this series has different features to meet a variety of consumer needs."
Ge Guorong, vice president of Zhongce Rubber Group, says the products are designed to meet "ever-evolving and more diversified consumer needs. We can proudly say that we have redefined premium tires made in China."
