Point S Canada has launched a new national advertising campaign focusing on "relieving stress with Point S."
“The concept of reducing customers’ stress is illustrated well, and it fits perfectly with our corporate positioning,” says Patrick Lavoie, vice president of marketing and communications.
The advertising agency Publicis produced the Canadian campaign featuring a 400-pound bear named Tango. The offbeat ads, created for Quebec, Ontario, the Atlantic provinces, Alberta, and British Columbia, were developed for television and radio.
