Stay Tuned for MTD's Tire Dealer Survival Guide

May 13, 2021

Does it feel like you spend more time working “in” your business than “on” your business? MTD’s Tire Dealer Survival Guide is here to help.

Between dealing with customers, suppliers and employees and tracking those daily metrics that mean the difference between profit and loss - while simultaneously putting out fires, where and when they occur - I’m sure it can be tough to step back, take a deep breath and address other priorities within your dealership.

Featured in the May edition of MTD, our exclusive Tire Dealer Survival Guide contains articles from independent, third-party experts across a wide range of business disciplines - all designed to address matters of critical importance to your business.

Can you force your employees to get the COVID-19 vaccine? Can you incentivize them to receive the vaccine? You’ll find expert advice on how to navigate this very delicate - and timely - issue.

How can you use modern digital tools to drill down into customer demographics in both your current market and that new market you’re planning to enter? MTD’s Tire Dealer Survival Guide addresses this question, too.

Why is customer service “not good enough” anymore and how can you implement a consistently repeatable, superior customer experience at your locations? 

Why is it important to have an up-to-date employee handbook and how can you use this tool to enhance employee engagement and excitement? 

Why is it important to manage your online reputation and how can you leverage customer reviews and social media to drive more traffic to your stores?

MTD’s Tire Dealer Survival Guide addresses the above issues, too.

Starting on Monday, May 17, we’ll post a different excerpt from MTD’s Tire Dealer Survival Guide on www.moderntiredealer.com each day, through the end of the week.

We hope you find the information useful - and let me know if you want to see more like it in the future!

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.