Goodyear-Cooper Deal: Brands Well-Represented Among MTD 100 Dealerships
Commenting on Goodyear Tire & Rubber Co.’s pending acquisition of Cooper Tire & Rubber Co., Brad Hughes, Cooper's president and CEO, said that “when you look at the whole of it, in most cases, it’s going to offer more opportunities than risk." What’s the Goodyear brand’s current representation among the largest independent tire dealerships in the U.S.? And how many U.S.-based dealerships carry Cooper brand tires?
The 2020 MTD 100, which was published this past July, holds some answers.
Approximately 68 dealerships listed on the 2020 MTD 100 carry Goodyear brand tires across slightly more than 5,600 locations. Fifty-four dealerships on the 2020 MTD 100 carry Cooper brand tires across slightly more than 5,300 total locations.
Goodyear’s Kelly brand has representation at 34 dealerships on the MTD 100. Meanwhile, 42 dealerships on the 2020 MTD 100 carry Dunlop brand products. (Cooper’s Mastercraft, Mickey Thompson and Dick Cepek brands exist outside the 20 “most-mentioned” brands on the 2020 version of the list.)
Here’s a look at where the other brands stand in terms of dealership representation and location availability, courtesy of MTD’s 2021 Facts Issue. (Numbers listed are based on tire dealership’s self-disclosures and additional MTD research.)
Brands Listed in the 2020 MTD 100
2020 ranking
Brand
Dealers/locations
2019 ranking
1
Michelin
80/6,637
1
2
BFGoodrich
75/5,956
3
3
Bridgestone
74/5,399
5
4
Continental
70/6,855
2
5
Firestone
68/4,131
7
5
Goodyear
68/5,646
4
7
General
59/5,453
6
7
Uniroyal
59/3,094
9
7
Yokohama
59/4,788
8
10
Cooper
54/5,323
10
11
Hankook
48/5,599
11
12
Dunlop
42/4,939
12
13
Toyo
36/3,414
16
14
Kelly
34/2,111
14
15
Pirelli
33/4,271
13
16
Falken
31/3,239
17
17
Kumho
28/3,538
15
18
Nexen
23/1,007
18
18
Nitto
23/2,439
19
20
Nokian
14/1,100
20
The MTD 100 lists the largest independent tire store chains in the U.S. based on their total number of outlets. The MTD 100 also drills down into the brands that each dealership sells.
Click here to download a copy of the 2020 MTD 100.
