Ascenso Names Marketing VP

April 16, 2025

Ascenso Tires North America has named Ryan Lopes vice president of marketing and business strategy.

In his new role, Lopes will lead the company’s North American marketing
initiatives and strategic planning efforts.

"With more than 12 years of experience in the tire industry and corporate strategy, Lopes brings a proven track record of enhancing brand value and expanding market share," say Ascenso officials.

"Prior to this role, Lopes was responsible for global business development of new tire categories for Ascenso, during which he was instrumental in setting up a greenfield solid tire factory for the organization."

"We are thrilled to welcome Ryan to our team,” says Thom Clark, president of Ascenso Tires North America. “His expertise in strategic marketing and business development will be invaluable and play a key role in propelling our next phase of growth."