CMA LLC/Double Coin has promoted Patrick Etheridge to original equipment/national sales manager and added Luis Garay as regional sales manager.
Etheridge will oversee Double Coin’s truck tire sales into North America’s original equipment manufacturing and fleet channels. Previously, he was regional sales manager for CMA/Double Coin in the mid-south/Rocky Mountain region and has over 33 years of commercial tire experience.
He is based in Knoxville, Tenn.
Garay is a 17-year industry veteran with experience in product research and developing business with distribution partners. He was previously at K&M Tire Inc. and specialized in Ag and OTR tire sales, growing dealer networks and leading training programs.
He also worked with GCR Tires & Service and Beasley Tire.
Garay is based in Victoria, Texas.
"Luis and Patrick bring a wealth of experience and a strong commitment to excellence that aligns with CMA and Double Coin’s vision for growth," says Aaron Murphy, senior vice president of Double Coin.
"Their leadership and expertise will strengthen and expand our presence within key regional territories and the OE and fleet segments.”
