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Podcast: Employees Drive What Comes Next for VIP Tires & Service

Oct. 7, 2021

At VIP Tires & Service, the executives don’t need to lock themselves in a boardroom to brainstorm the next blockbuster business idea. Thanks to an annual survey of the company’s workforce, the employees provide the roadmap. VIP President and CEO Tim Winkeler says the survey is a critical tool in attracting and retaining employees, and the conversations that follow it are a big part of the VIP culture.

About the Author

Joy Kopcha | Managing Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.