Balkrishna Industries Ltd. (BKT) says its new advertising campaign’s figurative slogan, “We experience – being part of your field,” represents the company’s promise and commitment to share experiences, emotions and skills.
BKT unveiled the campaign at the 2015 Paris International Agri-Business Show (SIMA).
The multi-product campaign expresses the perfect balance between the user and the manufacturer aiming at improving the brand identity in different areas of application, according to the company.
The strong verbal message, “We experience – being part of your field,” focuses on the solid bond between the company and the end user.
BKT says the message is supported by a graphic design that highlights a tire which is entirely immersed in its environment, symbolizing the total integration within the tire’s field of application.
The new BKT advertising campaign will have wide coverage in the international press, both print and online, as well as in major world exhibitions held during 2015.
