Burt Brothers Tire & Service Inc. has partnered with Utah Motorsports Campus, which has rebranded as Burt Brothers Motorpark.
The new brand and logo will debut this month.
According to Burt Brothers officials, the public can expect to see the new brand roll out over the next few months.
Officials also say both brands will have the opportunity for “greater exposure, leverage consumers and strengthen relationships with industry professionals and fans.”
Visitors to the Motorpark can take part in special giveaways, promotions, interactive experiences with the Burt Brothers, special offers for tire and automotive repairs and more.
There will be a celebration for the public on Saturday, April 26, at 2 p.m.
“Following a period of accelerated growth for Burt Brothers with new store locations in the past couple of years, this partnership is an ideal match that will offer new and innovative ways to connect with customers and communities,” says Brian Maciak, CEO of Burt Brothers Tire & Service.
“Our entire team looks forward to fostering a greater appreciation for motorsports and this incredible venue.”
The two organizations will collaborate on educational programs, products and community initiatives designed to expand interest in motorsports and cultivate the next generation of automotive enthusiasts.
