"The Original Ice Road Trucker" will appear at Bridgestone Bandag Tire Solutions' Great American Truck Show booth next month.
The show will be held Aug. 26-28 in Dallas, Texas.
"Few truckers are more 'Born to Truck' than Alex Deborgorski, having sat behind the wheel for 38 years," say Bridgestone officials. "He's been driving the treacherous ice roads of the Northwest Territories, Canada, for 28 years."