Turbo Wholesale Tires LLC has announced a brand partnership with Ultimate Fighting Championship's (UFC) Arman Tsarukyan.
He will be the first brand ambassador of Turbo's Rolling Big Power (RBP) brand, adding "enhanced consumer recognition and appeal to a brand that is already experiencing tremendous year-over-year growth," according to Turbo officials.
"Our customers know that increasing brand prestige matters," says Paul Sepetjian, Turbo's head of private brands. "And that's where having Arman fighting for RBP will make an overwhelming difference."
According to Turbo, Tsarukyan is the number one contender in the UFC's lightweight division.
The partnership between Turbo and Tsarukyan "will manifest itself in promotional appearances, print and social media campaigns and a joint apparel line designed to generate greater awareness for the Rolling Big Power brand," say Turbo officials.
