Staying Competitive Against E-tailers: Deliver the Experience Your Customers Expect
This webinar was originally held on July 10, 2024 and is now available for on demand viewing.
Duration: 1 hour
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Summary
The modern tire buying journey begins long before shoppers set foot in your dealership, with most consumers researching tires and services online before driving to your store for purchase. Smaller tire dealerships face the significant challenge of establishing a strong online presence, often finding themselves outmatched by large wholesalers and retail chains. Net Driven will help you level the playing field for your business by sharing best practices and cost-effective resources to help you create a digital experience that meets - and exceeds - the expectations of your shoppers.
Attendees will learn how to:
- Understand the modern tire consumer’s online buying journey and customer service expectations that influence their purchase decisions
- Leverage distributor connections to fulfill consumers’ purchase needs without maintaining a large inventory stock at your store
- Keep customers loyal by re-engaging them after their purchase and keeping them in your sales funnel
Speaker
Aubrey Amborn brings over 20 years of experience in sales and marketing for Tire and Service shops as well as other verticals like Powersports, Marine and RV dealers. She has built strategic partnership programs with companies like US Auto Force, Keystone and NPT Stag and Land N Sea that have allowed dealers, and shop owners more turnkey online solutions to service their customers with ease. Her exposure and experience across multiple verticals over the years has allowed her to maximize what works and what to avoid on the web.
