Sullivan Tire Co. Inc. has partnered with Jeremy Swayman and Charlie Coyle from the Boston Bruins for a television commercial.
Swayman, goalie for the Bruins, and Coyle, forward for the Bruins, joined a group of youth hockey players at the Boston Sports Institute in Wellesley for the commercial.
The new ad campaign will include four spots, two featuring Coyle and two featuring Swayman, that show the players having fun with the kids on the ice. The spots will air during Bruins regular season games on the New England Sports Network (NESN) as well as on other New England stations.
The Bruins’ regular season starts Oct. 8 in Florida against the Panthers.
“We do our best to create fun and entertaining TV commercials with a positive message,” says Paul Sullivan, vice president of marketing for Sullivan Tire.
“We are thrilled to have Charlie and Jeremy, along with some aspiring young hockey players, appear in the spots in the upcoming Bruins season.”
Sullivan Tire has a multi-year agreement with the Bruins that includes TD Garden dasher board signage.
