American Tire Distributors Inc.’s (ATD) Hercules brand has entered the rugged-terrain segment with the launch of the TIS RT1 by Hercules.
The tire is engineered for light trucks, CUVs and SUVs and is the third new tire collaboration between ATD and TIS Offroad.
Backed by ATD's Hercules Performance Promise and boasting a 55,000-mile warranty, the TIS RT1 by Hercules features optimized tread and siping to absorb vibrations and reduce noise for a smooth, quiet ride across multiple terrains; scalloped shoulder lugs and open shoulder grooves for powerful traction; bolstered sidewalls and more.
“The TIS RT1 by Hercules is a game-changer, expanding our product lineup to deliver even greater versatility and profitability for our customers,” says Steven Liu, vice president of product development at ATD.
“To showcase its capabilities, we invited select Hercules Tires dealers to the rugged trails of Moab, Utah, for an exclusive preview. Their feedback was outstanding, highlighting both the tire’s impressive performance and its competitive price point. With the TIS RT1 by Hercules, we’re confident we’ve added a winning product to our already extensive lineup.”
At the conclusion of its phased launch, the TIS RT1 by Hercules will be available in 41 sizes ranging from 16-inch to 22-inch rim diameters to accommodate a wide variety of vehicles, including the Ford F-150, Jeep Wrangler, Toyota Tacoma and Chevrolet Silverado.
