Now that TireHub LLC is stocking Cooper and Starfire brand tires, the tire distributor says it has also become an authorized national distributor for the Cooper Medallion program.
TireHub began distributing the Cooper and Starfire brands earlier this year following Goodyear Tire & Rubber Co.'s acquisition of Cooper Tire & Rubber Co. in 2021. Goodyear partnered with Bridgestone Americas Inc. to create TireHub.
The tire distributor began its Cooper integration by selling the brands first to Goodyear Auto Service locations and other "select dealers," the company says. Now both the Cooper and Starfire brands are accessible to more tire dealers.
“It is exciting to add Cooper products to TireHub’s portfolio because we see it as a strong complement to the breadth and depth of premium products that we provide,” says TireHub CEO Ted Becker. “We have stayed closely aligned with Goodyear to expand our distribution of Cooper products nationally. Becoming a national distributor for the Cooper Medallion program allows us to meet and exceed the needs of current and future customers.”
TireHub customers now have the option to sign on as new Medallion or secondary dealers.
