Atturo Tire Corp. continues to broaden its product range to provide you with a more complete offering in rapidly growing, high-demand segments – helping you capture more customers while locking in even higher levels of profitability.
“Atturo tires have always been known for advanced design and sizes in the light truck, 4x4 and SUV segments,” says Atturo President Michael Mathis. “That same mix of quality, technology, aesthetics and performance – as aftermarket replacements for original equipment tires – are included in the complete Atturo range of SKUs to provide you with maximum coverage, making Atturo a one-stop brand that can meet all of your needs at a profitable level, no matter what vehicle rolls into your dealership.”
A prime example is Atturo’s new AZ810, an ultra-high performance tire designed for sedans and coupes, as well as CUVs, SUVs and light trucks. The 3-Peak Mountain Snowflake-certified AZ810, which also is well-suited for hybrid and electric vehicle applications, delivers optimal performance in any climate, providing your customers with supreme confidence and a quiet, comfortable ride.
Atturo’s ceaseless investment in its line-up also includes the addition of key sizes for the ultra-high performance AZ850; the AZ600, a touring all-season tire; and the AZ610, a touring tire engineered for CUVs, SUVs and light trucks – all products that deliver the combination of industry-leading quality, performance and consumer appeal that you have come to expect from Atturo’s wide range of offerings.
“We’re building out the Atturo brand to give you the broadest available range of options to meet the needs of every customer, all in one place, at price points that allow you to build handsome margins into every transaction,” says Mathis.
All Atturo tires are manufactured in highly automated, state-of-the-art plants that can respond in real time to fluctuations in market demand, ensuring premium quality and maximum flexibility.
And to help create awareness and drive demand for the Atturo brand among your customers and at your dealership, Atturo continues to invest significantly in marketing initiatives, including national TV commercials, consumer enthusiast events, targeted sports marketing, multi-media advertising and more.
“Our goal is to increase brand awareness and improve the level of brand acceptance by the consumer, so when you propose an Atturo tire at the time of OE tire replacement, that’s not the first time the buyer has heard about our brand and the quality of our product,” says Mathis.
“We want to make Atturo an easy sell for you, an easy purchase for the end user and a compelling reason to bring that consumer back to your dealership when it’s time to buy a new set of tires,” he continues.
Widespread, comprehensive distribution is another critical component of the Atturo advantage, ensuring that no matter where you are, you are within reach of an Atturo distributor who mirrors our laser-like focus on customer service and can deliver the size and type of tire you need.
“We want to make sure we can provide our dealers with the kind of service delivery that they deserve and expect and this is why we work with some of the best, most trusted and most highly regarded distributors in the tire industry,” says Mathis.
Atturo’s carefully selected, highly resourced team of tire industry sales veterans understands your business, offering unmatched expertise and proactive, on-the-spot support tailored to the unique needs and objectives of your dealership.
To provide both you and your dealership’s customers with peace of mind and help you close the sale, Atturo products, across all segments, are backed by industry-leading warranties that match warranties offered by more expensive, higher-overhead brands.
“Your success is our success. Going forward, we will continue to invest in the expansion of the products and SKUs that we provide - as well as our marketing efforts and support - while growing Atturo’s presence in other segments, to enhance your dealership’s profitability. It all adds up to the Atturo advantage, your winning proposition.”
For more information about becoming an Atturo dealer or distributor, visit https://atturo.com/become-a-dealer.
