Sailun Tire USA (STU) is thrilled to announce the launch of its brand-new STU Training Center this September in beautiful Chattanooga, Tennessee. With a desire to offer loyal customers and their employees the opportunity to not only enhance their tire knowledge but also amplify their overall selling skills, STU has created a learning space in its state-of-the-art research and development facility to help propel all who attend to the forefront of this highly competitive market.
The STU Training Center is a prime destination for comprehensive and experiential professional enhancement. Its program has been carefully designed to meet the ever-evolving needs of individuals and businesses alike, offering a wide range of effective training courses specifically tailored to promote tire proficiency and empower overall growth.
“Our goal is to ensure that participants leave the training well-equipped with knowledge about our products. At Sailun Tire USA, we recognize the challenges of learning about the various tire sizes, applications and warranties offered by different tire brands. We believe that this training program will establish a solid foundation for future courses provided by Sailun or other manufacturers.”
— Ronald Dolan, president of Sailun Tire Americas
The friendly, experienced instructors at the STU Training Center pride themselves on delivering high-quality education. Sailun engineers are also onsite to answer any participants’ questions.
“I started in the tire business a little over 30 years ago and there were several people working at major tire manufacturers who took me under their wing and taught me about tires. I wanted to learn and I really appreciated all that I got. It helped me along in my career to a point where I was able to provide mentoring for new company hires and training to OEM automotive dealerships, independent retailers and large major retail chains, for example. Now, I have an opportunity to share this with new hires at independent retailers who want to learn and want to succeed — and I’m paying it forward. The kicker is, I really do enjoy doing this.”
— Greg Lender, trainer
Whether tire dealerships are looking to introduce their new employees to the industry, improve their current employees’ basic tire knowledge or equip their whole team with the latest tools and selling expertise, STU Training Center has a first-rate program designed to fit their needs.
This thoughtfully developed, two-day training program is jam-packed with beneficial information and fosters a sense of camaraderie by offering a chance to learn alongside like-minded people who share the same passion.
Tire Basics 101 is the perfect introduction or refresher when it comes to learning about tires. It focuses on tire terminology and the importance of air pressure and provides an abundance of crucial information related to tire replacement recommendations. Then it wraps up with a review of the specific product line each participant represents.
Tire Conditions is an invaluable course that includes a comprehensive hands-on visual inspection of various tire damage and discussions on warrantable or non-warrantable situations.
How to Sell is an extremely worthwhile course that ensures participants are perfectly positioned to promote Sailun products’ fantastic features and substantial benefits, while expertly identifying diverse consumers’ unique needs and desires. Groups are encouraged to role-play real-world scenarios to build confidence and prepare for similar situations in the field.
Product Knowledge is an excellent investment for any individual or business owner who wants his or her team to excel at building their business’ brand and masterfully increasing profitability. This course concludes with an in-depth exploration of STU brands, describing what they have done and continue to do to offer such exceptional value.
Choosing the STU Training Center just makes sense when it comes to providing employers and employees with clear, concise and unparalleled tire training from expert instructors with extensive industry knowledge — not to mention doing so in an unintimidating, extremely comfortable environment where participants are happily immersed in engaging educational activities created for Tire People by Tire People.
“Overall, I think the course was really informative. I think it’s a really good start for anyone that’s in the tire industry and is passionate about tires and having a career in tires. I would recommend the course.”
— Recent participant
The STU Training Center is dedicated to making it as easy as possible for everyone to take advantage of this unparalleled learning opportunity. That’s why Sailun offers convenient monthly scheduling options to accommodate busy professionals, customizable training solutions for larger groups and unbeatable introductory offers.
Sailun Tire USA looks forward to celebrating its brand-new STU Training Center with the people who have made it all possible — eager to continue their journey together, working in tandem to achieve personal and professional excellence.
“We’re very excited about this project, but it’s just the beginning when it comes to our overall goal to find as many ways as possible to integrate with our customers at a deeper level.”
— Ronald Dolan, president of Sailun Tire Americas
For more information contact the team at [email protected].
