New Sailun Tires Deliver Maximum Performance and Profitability
Sailun Tire Americas is bringing three more tires to the U.S. market to provide you with an even more comprehensive range of products designed to satisfy the increasingly complex demands of your customers, while optimizing your dealership’s profitability.
The Sailun TerraMax RT is a rugged-terrain light truck tire that addresses one of the fastest-growing segments in the U.S. tire market. Now available in 39 sizes to fit wheels ranging from 17 inches to 22 inches in diameter, the tire is 3-Peak Mountain Snowflake (3PMS)-certified for maximum severe snow performance and boasts 3D multi-wave sipes for added traction. (LT sizes are also pinned for studs.)
Among other features, Sailun TerraMax RT sports a squared profile and staggered, scalloped shoulder lugs with stone ejectors; a centered tread block to ensure vehicle stability; and deep tread depth for outstanding traction.
In addition, the tire’s tread extends into the sidewall area to combine real-world traction with the aggressive, rugged look that light truck tire owners prefer. And the Sailun TerraMax RT’s unique, specialized compounding minimizes road noise to deliver the high level of driving comfort that consumers demand.
“In designing the Sailun TerraMax RT, we met with a lot of our customers and said, ‘Here’s our vision of what a fantastic R/T tire looks like. Can you tell us what’s important to your customers?” says Jared Lynch, Sailun’s director of corporate accounts. “One thing that kept coming up again and again was road noise.”
This feedback was incorporated into the Sailun TerraMax RT’s development, resulting in “one of the quietest R/T tires on the market today, regardless of tier. We invested an unheard-of amount of time and money on R&D and accomplished everything the customer wanted in this tire.”
Also new to Sailun’s light truck tire line-up is the Sailun TerraMax AT2, which will be available during the fourth quarter of 2024. The tire features an aggressive, open shoulder tread design; 3PMS certification; a center rib to ensure superior ride control and stability; deep tread sipes for optimal traction; and more.
An update of Sailun’s incredibly successful TerraMax AT 4/S, the Sailun TerraMax AT2 has been “fine-tuned to deliver even better traction and more miles,” while sporting a modern, aesthetically pleasing look, says Lynch. “Aesthetics are very important for light truck owners. They want it all.”
The Sailun TerraMax AT2 will be available in more than 40 sizes, fitting wheels ranging from 15 inches to 22 inches in diameter.
“We honed in on popular CUV and SUV sizes, which are becoming more popular today. We made sure we that offer the most in-demand sizes for these vehicles.”
And Sailun is bringing its tried-and-true winter tire workhorse, the Ice Blazer WSTX, to the U.S. market. The 3PMS-certified Ice Blazer WSTX is a studdable winter tire that delivers optimal traction in all winter conditions – from snow, ice and slush to cold dry pavement – thanks to a specially formulated compound that ensures maximum tread block flexibility and grip without sacrificing other performance attributes.
The Sailun Ice Blazer WSTX has been perfected over the last several years through rigorous testing in Canada, where it was first introduced and has emerged as a winter tire segment leader. “Canada is a huge winter tire market,” says Lynch, “so we took the feedback we learned from our Canadian customers, made some key updates to the tire and are now selling it in the U.S.”
Unlike many winter tires, the Sailun Ice Blazer WSTX also has been engineered to deliver maximum miles. “A lot of customers who use winter tires in the U.S. might run them for six months, but only see snow for three months,” says Lynch. “When there’s no snow on the ground, some winter tires can wear rapidly. If you’re going to run a special set of tires, you don’t want to burn through them quickly, so we adjusted our compounding to make sure this tire lasts a very long time without giving up performance.”
The Sailun TerraMax RT, Sailun TerraMax AT2 and Sailun Ice Blazer WSTX are exclusively available in the U.S. through NTW (National Tire Wholesale), which stocks them at more than 100 distribution centers nationwide, ensuring consistent, complete and timely availability for retailers.
Like other Sailun products, the tires also are priced competitively to give retailers maximum margin flexibility, says Lynch. “We let the local retailer decide what they can get for the tire, which is a critical part of Sailun’s total value proposition and a key differentiator within the marketplace. With that approach in mind, we believe the new Sailun TerraMax RT, Sailun TerraMax AT2 and Sailun Ice Blazer WSTX will be highly profitable additions to dealers’ product screens.”
