Tire dealers looking to plug a cutting-edge, high-margin, dedicated winter tire into their product line-up have an exciting new option in the RoadX RXFrost FX11, exclusively from Sailun Tire USA.
Available now in 41 popular sizes with 19 more sizes available to order in the first quarter of 2025 for the 2025 winter season, the RoadX RXFrost FX11 is engineered to deliver maximum winter tire performance for owners of sedans, coupes, pickup trucks and even electric vehicles.
The directional, studdable RoadX RXFrost FX11’s advanced siping system substantially enhances the tire’s braking power, while a completely unique, proprietary, winter-tuned compound ensures it will consistently deliver the grip, traction and safety that consumers demand.
Specially designed lateral grooves channel away water and slush from the tire for optimal driving confidence, while other built-in features guarantee maximum driver comfort, help minimize road noise and enhance overall longevity and tread life.
An ultra-contemporary sidewall design also adds to the RoadX RXFrost FX11’s appeal, providing a visually stunning, fashionable addition to the aesthetics of any vehicle. “It’s a very attractive tire, when you look at the sidewall,” says Scott Bishop, vice president, independent channel sales, Sailun Tire USA (STU). “Some winter tires have old-looking sidewalls. This tire looks current.”
The tire’s tread design is new to the RoadX line, but not new to the market, having been tested extensively in both lab and real-world conditions to ensure the RoadX RXFrost FX11 performs optimally on all winter surfaces, from snow, ice and slush-covered roads to cold, unyielding pavement, according to Bishop, who adds that Sailun Tire USA is a proven winter tire technology expert.
The RoadX RXFrost FX11 is manufactured at Sailun’s state-ofthe-art plant in Vietnam, guaranteeing dependable supply of a tire infused with premium-tier technology that reliably and consistently delivers the performance and security that dealers and customers alike have come to expect from the RoadX brand.
And the tire is priced in a way that allows dealers to build large margins. “We understand the segment that RoadX plays in,” says Bishop. “We understand that customers buy RoadX tires because of their quality, performance and price. The quality of the RoadX RXFrost FX11 is such that dealers can price it up, if they like, but also can use it as a low-price leader. Some of our dealers have priced the RoadX RXFrost FX11 as a tier-two tire and are making a great profit on it.”
Bishop adds that RoadX offers exclusive territories to RoadX dealers so they can market the tire as their own, unimpeded by direct competition. “We don’t stack RoadX dealers on top of each other.”
Dealers who sell the RoadX RXFrost FX11 also will benefit from Sailun Tire USA’s world-class infrastructure and customer support capabilities, including international shipment tracking and direct access to company executives. “From order to delivery, RoadX is one of the most robust programs in our industry. We want to make sure our customers are happy and satisfied at all times.
“We fully understand what tire dealers need to be profitable — not only in terms of having easy access to a world-class product positioned at the right price point, but also ensuring premium service,” says Bishop.
“There are still areas of the country where winter tires are the best option and the RoadX RXFrost FX11 gives tire dealers a highly profitable, easily marketable, top-performing product to reach customers who prefer the safety, security and dependability of a dedicated winter tire — backed by a market and technology leader like STU.”
