Understanding BEV Tires, Part I: Hankook iON evo — Performance, Wear, and Efficiency Explained

July 26, 2024
Learn how advanced EV tire technology can optimize tire life.
In this Modern Tire Dealer video, sponsored by Hankook Tire, Scott Brown explains the unique wear on EV tires and how advanced EV technology can benefit your customers. Providing EV education to your customers can help them understand the need for EV-specific tires and what to look for in a reliable tire. Brown highlights the features of Hankook’s new iON evo line of EV-specific tires and how it can help with EV tire wear management. 
 
This is part one of a two-part series that will take a deep dive into tire wear and reducing rolling resistance in EVs.
 
For more information on the benefits of EV-specific tires, watch the full video.