Kenda has unveiled a new logo as part of its brand refresh strategy, which Kenda officials say is designed to communicate the company's "core values of honesty, quality, service and innovation.
"The new logo incorporates three design elements: a check mark shape on the top that represents quality assurance and safety; an inverted V shape on the bottom that symbolizes a strong foundation; and a diagonal line in the middle that represents the road ahead."
“At Kenda, we are passionate about helping our customers reach their destinations safely and reliably," says Kenda Chairman and President Jimmy Yang.
"We design our products to be durable, performance-oriented and value-driven. We are constantly exploring possibilities and finding new ways to innovate and improve our efficiency and capabilities.
"Our new brand image and logo reflect our vision of Designed for Your Journey and our commitment to being a world-class brand."
