Kumho Tire Co. Inc. hosted European tire dealers for a weekend event centered around the fifth and sixth rounds of the Kumho TCR World Tour, an international racing contest, and was built to strengthen Kumho's brand presence in the European market.
Among the senior Kumho officials who attended the Italian events were President & CEO Iltaik Jung; Head of Sales Division Seungbin Lim; Head of European Sales, Tony Gangseung Lee; and Senior Vice President of Global Marketing, John Janghyuk Yoon.
Jung said, “I am proud to say that we have been able to turn things around over the last few years. Our sales have grown despite challenges such as the COVID-19 pandemic and supply chain disruptions. This year we are focusing on sharpening our product’s competitive edge, expanding our market influence with increased supply, and improving our sales and logistics service infrastructure, all with the aim of achieving the largest volume of sales in our history and solidifying our position as a company capable of sustainable growth.”
Lee added, “Last year our sales in Europe grew 45% year-on-year, and we are seeing significant growth momentum this year as well. We have been recognized for our technological prowess in the European market and have strived to expand our sales network through tailored promotions for customers and a variety of other sales and marketing activities. We are also contributing to the creation of future markets.”
The Kumho TCR World Tour kicked off in April at Autodrómo Internacional do Algarve in Portimão. It takes place in eight countries on four continents, with stops in Argentina, Australia, Belgium, China, Italy, Hungary, and Uruguay. Automakers such as Audi, Honda and Hyundai participate and their cars are fitted with Kumho’s Ecsta S700 and W701 racing tires. The TCR World Final event follows the World Tour, and will include awards for the top drivers, teams and manufacturers.
