Nexen Tire America Inc. is now an official partner of the New York Rangers hockey team.
Through the deal, Nexen will receive "significant brand promotion during Rangers games at Madison Square Garden, including digital dashboard signage, virtual blue line signage and ribbon LED signage," according to Nexen officials.
"Nexen Tire will also receive exposure on the digital boards outside of Madison Square Garden, which are on display to the millions of people who pass by The Garden every day."
Nexen also will partner with the Rangers on select social media posts.