Yokohama Tire Corp. has added the California State Parks Foundation to its list of environmental-related partnerships.
Yokohama is also working with Tread Lightly! and Surfrider North Orange County on several projects to protect and maintain the ecosystem.
“Yokohama is honored to help California State Parks Foundation and its mission to protect and preserve the California state park system, for the benefit of all,” says Alan Holtschneider, director of marketing for Yokohama.
Yokohama will be supporting the California State Parks Foundation through volunteer work and a special community outreach program where the tiremaker will donate 5% of its total sales from its new, national park-inspired Geolandar merchandise collection.
To begin the partnership, Holtschneider says Yokohama will support the California State Parks Foundation at three Malibu-area sites: Point Dume State Beach, Malibu Lagoon State Beach and Will Rogers State Historic Park. And three projects in San Diego: Silver Strand State Beach, Palomar Mountain State Park and Old Town San Diego State Historic Park.
