Sumitomo Rubber North America Inc. (SRNA) has hired Ken Hsu as vice president of marketing for Falken Tires.
Before joining SRNA, Hsu served as vice president of marketing and strategy at U.S. AutoForce LLC. He also held roles at Yokohama Tire Corp., Tire’s Warehouse and Volvo Cars.
In his new role, Hsu will oversee the product planning, sale strategies, marketing and MTP planning departments.
“Ken’s time at Yokohama Tire, Tire’s Warehouse and recently U.S. AutoForce will bring a new perspective to our overall market approach,” says Darren Thomas, CEO and president of SRNA.
“I believe Ken is best qualified to make an impact and elevate the Falken Tires brand to greater heights.”
“With experiences from the lens of a supplier, competitor and customer – the journey brings me to a well-rounded starting point at Falken Tires to collaborate and build upon the tremendous successes,” says Hsu.
“Falken has grown remarkably through strong products, smart decisions, and, most importantly, great people. I am excited to join the talented team and help focus efforts that will impact and further drive the business.”
