Tire Guru's new Tire Price Optimizer tool helps tire dealerships and auto repair shops with data-driven, real-time price optimization.
The new tool is making its debut at the 2024 Specialty Equipment Market Association (SEMA) Show.
It leverages real-time local market pricing data, powered by the Fitment Group, to price inventory according to profit goals – all within the shop management system.
“Auto shops don’t want to make assumptions that their pricing is on target and they don’t want to rely on the hope that they’re making the most profit possible,” says Cavan Robinson, vice president of the aftermarket division of Vehlo, the parent company of Tire Guru.
“This powerful feature uses actionable data to help shops eliminate the uncertainty around inventory pricing and feel confident in their tire pricing against competitors of all sizes.”
Other features and benefits include price ranking against local competitors, price view of inventory priced below market, recommendations on pricing strategies and more.
To see the Tire Price Optimizer in action, stop by the Tire Guru booth at SEMA in the South Hall of the Las Vegas Convention Cdnter at booth #42177 or in the North Hall of the Las Vegas Convention Center at booth #11253.
