Prinx Chengshan Tire North America’s (PCTNA) Fortune brand recently celebrated its second year as a partner of the USA Pickleball National Championships.
This year's championship event was held Nov. 9-17.
It drew more than 2,600 players and 10,000 attendees, “providing Fortune Tires with an excellent platform to enhance its brand presence and bolster its social media presence, connecting directly with attendees and the wider pickleball community,” according to PCTNA officials.
“One of the championship's marquee events, Dinks for a Difference, featured a special competition where celebrities tested their pickleball skills on center court using Fortune Tires as part of the action.
“Hosted by pop star, Joey Fatone, and reality TV star and TikTok influencer Mayci Neeley, the event was livestreamed on QVC+ and HSN+, courtesy of QVC, USA Pickleball’s exclusive broadcast partner.
“Fortune Tires also engaged attendees with a booth activation on ‘Pickleball Parkway Driven by Fortune Tires,’ offering exclusive promotional items and a tire giveaway, further showcasing its commitment to innovation and community engagement.”
PCTNA’s Fortune brand also has announced “a meaningful collaboration with A New Leaf Foundation, an Arizona-based non-profit dedicated to helping individuals and families overcome financial crises, domestic violence, homelessness and other life challenges,” according to PCTNA officials.
“Fortune Tires joined A New Leaf and USA Pickleball for the ribbon-cutting of a brand-new pickleball court on the La Mesita Family Shelter campus, a resource that will benefit the children and families residing there by promoting recreation, health, and community bonding.
“As part of this initiative, Fortune Tires is donating up to 60 sets of new tires, valued at $40,000, to families and individuals served by A New Leaf. This donation underscores Fortune Tires' commitment to providing critical mobility for families in need, enabling access to work, school, and essential services.
“By partnering with A New Leaf’s dedicated team, Fortune Tires ensures the tires will reach those who need them most, creating a lasting impact for the community.”
“At Fortune Tires, we’re committed to empowering communities and helping families move toward independence,” says Samuel Felberbaum, PCTNA and Fortune Tires president.
“Through this partnership with A New Leaf and USA Pickleball, we’re making a tangible difference, aligning with our mission to challenge expectations and drive positive change, showing that with Fortune Tires, you can always expect more."
According to PCTNA officials, “Fortune Tires’ retail partner, Iconic Tires, is ensuring recipients have dependable, road-ready vehicles by managing installations and safety inspections for the donated tires.
"Additionally, Fairmont Tire, Fortune Tires’ distributor and wholesale partner, plays a critical role in supporting this initiative, ensuring the seamless delivery of high-quality tires to the community. This aligns with Fortune Tires’ ‘Expect More’ philosophy, which extends beyond delivering exceptional products to creating meaningful change through partnerships and community support.”
