Nexen Tire Americas Inc. has been named the official original equipment (OE) tire supplier for the latest model of Hyundai’s flagship SUV, the Palisade.
The supplied tire, N’Fera Supreme S, is an all-season tire designed for high-performance and premium vehicles.
Nexen Tire says it has applied advanced technologies, including artificial intelligence, to enhance ride comfort and performance in the N’Fera Supreme S.
To maximize grip, load distribution technologies and a 4D compound were used to optimize the tire for high-performance and heavy-duty vehicles. This enhances driving performance by delivering stability over long distances and at high speeds while minimizing driver fatigue. Also, an aerodynamic sidewall design has been implemented to reduce air resistance and increase fuel efficiency.
“Being chosen as the OE tire supplier for the Palisade, overcoming competition with leading global tire manufacturers, is an encouraging milestone,” says Travis Kang, global CEO of Nexen Tire.
“We will increase our global competitiveness through strategic relationships with Hyundai Motor Company and other automakers.”
