Hankook Tire America Corp. has promoted Kyuwang (Ken) Cho to senior vice president of PCLT sales and marketing for its North American headquarters.
In his new role, which went into effect Feb. 1, Cho is responsible for marketing strategy, technical services, Canadian marketing and supply chain and logistics operations.
Cho will drive key programs like Hankook’s newly launched ONE Program for tire dealers.
“As we continue to expand our presence in North America, Ken brings expertise in driving sales and strategic market growth,” says Rob Williams, president of Hankook Tire America Corp.
“His experience will be key as we ramp production at our Tennessee Plant and complete our phase two and phase three expansion. We look forward to the synergy Ken will bring to our sales and marketing efforts to achieve both collaborative innovation at Hankook and success for our dealers.”
Before his new role, Cho served as vice president of U.S. PCLT sales at Hankook.
