During a call with investors, Goodyear Tire & Rubber Co. CEO and President Mark Stewart said Goodyear will be introducing five new power lines to markets around the world, and will be adding nearly 200 SKUs “in the high end, highly profitable segments of the market that are going to generate the returns and greater value for us at a premium price.”
The new products will include updates in the WeatherReady, Wrangler and ultra-high performance Eagle product lines.
Those additions are helping the tiremaker build confidence for the second half of 2025, Stewart said, “as these all are coming into the marketplace at volume and the right number of SKUs.”
Additionally, Goodyear plans to modernize and add capacity to build more premium tires at its Lawton, Okla. plant.
“The modernization project will add about 10 million units of new capacity for premium tires in ’25 and ’26. We will ensure we’re running at the optimal level of output and efficiency.”
Asked if that project was in response to existing tariffs, or the potential of additional tariffs imposed by President Donald Trump on products made in Mexico and Canada, and Stewart said, “we would like to tell you our crystal ball was good enough to do that,” but that wasn’t the case.
Stewart said it’s instead a necessary investment that’s needed “across our footprint. That’s one of our larger facilities, or one of the largest actually. We’re taking all the right actions we needed to take there in terms of moving more into the higher rim sizes (and build) additional volume for the marketplace in that higher profit, higher margin segments.”
