Pirelli & Cie SpA is sponsoring the FIS Alpine World Ski Championship, which is currently underway.
"Pirelli is a well-known winter specialist thanks to its dedicated tires for the coldest season and now reconfirms its support for winter sports," say Pirelli officials.
This marks the third time that Pirelli has sponsored the World Ski Championship.
The company also sponsors the Italian Winter Sports Federation and the Ice Hockey World Championship.
"Pirelli is represented in the world of ice and snow by its winter tire range, which is well- suited to even the most extreme conditions, such as those found in Alpine climates," say Pirelli officials.
Pirelli's winter tire lineup includes the P Zero Winter, which the company says has been "developed jointly with car manufacturers themselves. This is in line with Pirelli’s ‘perfect fit’ strategy, which means that every car has a made to measure tire created specifically for it. All the tires from the P Zero
family are designed in exactly this way."
