Bridgestone Americas Inc.'s "B" logo will appear on the Nashville Predators' home and away helmets for the National Hockey League team's 2020-2021 season.
“Our relationship with the Nashville Predators and Bridgestone Arena is a source of great pride for our company," says Phillip Dobbs, Bridgestone's chief marketing officer.
"We’re excited for our logo to be on the Preds’ helmets when they return to the ice this season, which will make Bridgestone even more synonymous with our hometown team. Both sides have been working together to find creative new ways for our long-standing partnership to drive brand and business value in a challenging environment, and this first-of-its-kind activation is a result of that collaboration.”
The announcement comes a year after Bridgestone extended its naming rights agreement with the team and Bridgestone Arena, which is located across the street from the company’s headquarters in downtown Nashville. That deal was formed in 2010 and is currently set to run through 2030.
