Zhongce Rubber Group Co. Ltd. (ZC Rubber) recently showcased its Westlake and Arisun brands on a 25-story LED display in the heart of Times Square.
The company also promoted the brands with signage at the Melbourne Galleria in Australia, the Palladium Square in Bangkok, Thailand, and the Potsdamer Platz in Berlin, Germany, with the goal of boosting its "global presence," according to officials.
“We see it as a perfect opportunity to increase our global brand image and market value. This campaign will generate millions of brand impressions worldwide and associates Westlake, Arisun and Goodride with some of the most well-known, established tire brands in the world."
ZC Rubber officials say their company achieved "upward development," while maintaining "steady growth," during 2020.
“As safety and value continue to be the core of our success, we are committed to increasing R&D investment and customer support to meet higher market demand. We cherish our relationship with our partners and dealers and hope to help them expand their market share through more diversified strategies for the coming year.”
