Independent automotive repair locations could stock, sell and install DieHard batteries under a new stocking program offered by Advance Auto Parts Inc.
The parts provider acquired the DieHard brand of batteries in 2019 from Transform Holdco LLC (the current owner of Sears) and is making the batteries available to qualified professional repair shops in the U.S., Canada and Puerto Rico.
Participating shops will become an official DieHard battery dealer through the program. Customer-specific inventory assortments, on-demand delivery and customizable, scheduled replenishment services are all included in the program. Repair locations that participate can also leverage DieHard’s warranty — DieHard Assurance — which offers consumers free battery replacement and roadside assistance on any DieHard battery installed by a professional repair shop.
“Our new program combines the reliability, durability and power of the DieHard brand, battery testing capabilities and the opportunity for repair shops to stock the most recognizable and trusted battery in the industry,” said Bob Cushing, executive vice president, professional at Advance. “This program will enable repair shops to serve their customers more quickly while also offering an industry leading battery product.”
As part of the DieHard battery-stocking program, Advance is offering a consignment option to qualified repair shops. Participating shops receive a battery rack and their first order of batteries with no initial investment. Additionally, battery inventory will be replenished and rotated by Advance.
To learn if your business is eligible to participate in the stocking or consignment programs, contact your local Advance Auto Parts or Carquest location. DieHard batteries are sold at both of these retail stores.
