Hercules Tire & Rubber Co. is building on its sports marketing portfolio with additional college basketball sponsorships in 2021, including a contest for the ultimate fanatic.
The Hercules Tires Ultimate Fanatic Basketball Contest will allow participants to show their school spirit through a 20-second Instagram video. The winner of the contest will receive two tickets to the 2022 Men's or Women's Conference Basketball Championship, as well as other swag prizes. The contest is open to fans of one of the Hercules-sponsored conferences: America East, Big South, CAA, MAAC, Southland, WAC, WCC, Big West and the Sun Belt. (Find the details on Hercules' Instagram account.)
The Hercules Tires Big South Campus Tour features virtual game promotions with each Big South school this month. Fans participate from home and answer trivia questions on game days for a chance to win prizes. On game day the tour is accessible from any of the Big South's social media pages.
Both contests run through the month of February.
“We’re proud to support the colleges and universities in our Hercules Tires-sponsored conferences and look forward to seeing all of the creativity and school spirit,” said Josh Simpson, senior vice president of Hercules Tires. “This provides us with another way to support our local communities and get the Hercules name out there so these die-hard basketball fans know that Hercules will deliver the performance they expect with the choices and affordability they deserve.
“We hope these prizes and promotions bring the game day excitement to fans and help them feel like they’re back in the stands at a big game. We’re excited to have the opportunity to engage with these loyal fans at a grassroots level and introduce them to the Hercules brand. We want them to know that next time, when it’s time to make a tire purchase, we’ll be right there at their side.”
Hercules is a subsidiary of American Tire Distributors Inc.
