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    Photo: Big Horn Tire
    “We have our fingers on the pulse of mining activity in this part of the country,” says Craig Stevens, general manager of Gillette, Wyo.-based Big Horn Tire (pictured on right, with from left to right, Wes Brown, Big Horn Tire’s director of business development; Jennifer Williams, Big Horn Tire’s director of administration and retail sales; and Josh Crump, the dealership's director of asset management.)
    Commercial Business

    The Battle of Big Horn Tire

    Mike Manges
    Feb. 19, 2025
    Not far from where General George Armstrong Custer made his famous last stand sits another Big Horn that’s fighting a battle of its own.
    Bridgestone Americas Inc. 
    In North America, Bridgestone Corp.’s reports that it “reduced (its) overall sales volume” versus prior-year, “while promoting continuous improvement” in its mix of premium tires.
    Suppliers

    Bridgestone Posts Full-Year 2024 Results 

    Feb. 19, 2025
    Bridgestone Corp. posted global revenue of $28.9 billion during 2024, up on a year-over-year basis.
    Steel City Tire
    Steel City Tire is an OTR-exclusive tire dealership, with four locations that cover five Midwestern states.
    Commercial Business

    Steel City Tire Sees More Opportunity in OTR

    Joy Kopcha
    Feb. 19, 2025
    Steel City Tire has grown into a four-location tire dealership that exclusively focuses on OTR tire customers. And co-owner Larry Jeffries sees plenty of room to grow.
    The outlet – officially called TD/EV by Tire Discounters – is located in the Cincinnati, Ohio, suburb of Symmes Township and was created to fill what the dealership considers to be a “void” in the automotive aftermarket.
    Retail

    Tire Discounters Opens EV Service Outlet

    Mike Manges
    Feb. 17, 2025
    Tire Discounters Inc., one of the country’s largest tire dealerships, has opened a concept store that offers a full range of electric and hybrid vehicle services.

    MTD
    “We’re very, very excited to bring this to the market,” said Steve Bourassa, director of product and pricing for Nokian Tyres Inc., when discussing the new Nokian Surpass AS01 ultra-high performance all-season tire. “It’s something we felt we needed to round out our product offering.”
    Retail

    Nokian Targets UHP All-Season Segment

    Mike Manges
    Nokian Tyres Inc. is taking renewed aim at the ultra-high performance all-season segment with a new product, the Surpass AS01, that has been years in the making.

    MTD
    The sale of Goodyear Tire & Rubber Co.’s OTR tire business unit to Yokohama Rubber Co. Ltd. has been finalized.
    Commercial Business

    Goodyear, Yokohama Finalize OTR Tire Deal 

    Mike Manges
    Goodyear Tire & Rubber Co. says the sale of its OTR tire business to Yokohama Rubber Co. Ltd. has been finalized.

    MTD
    Goodyear CEO and President Mark Stewart said the tiremaker will add SKUs, update five power lines and invest in the modernization of its Lawton, Okla. tire plant.
    Suppliers

    Goodyear to Invest in New Products and U.S. Plant in 2025

    Joy Kopcha
    Goodyear Tire & Rubber Co. CEO and President Mark Stewart said Goodyear will introduce five power lines to markets around the world, add nearly 200 SKUs “in the high end, highly...

    ATD
    ATD expects to complete its sale to a new owner as part of bankruptcy proceedings by the end of February 2025 — four-plus months after the case was filed.
    Wholesale/Distribution

    ATD Expects to Have a New Owner This Month

    Joy Kopcha
    The ongoing bankruptcy case of American Tire Distributors Inc. (ATD) has taken another step forward, with a judge agreeing that the proposed sale is satisfactory and can proceed...

    S&S Tire
    Robbins joined S&S Tire in 2021 as the executive director of marketing after six years with Goodyear Tire & Rubber Co.’s Cooper Tire brand.
    Unicorn Tire Corp.
    The company’s headquarters are located at the Memphis location and the company has had this distribution center since 2007. The Houston location opened in 2022 improving access to the markets in the south. The most recent location, Las Vegas, (pictured) opened in 2023 to bolster services in the Western United States.
    ATD
    ATD's Interim CEO Michael Feder says its buyer 'is poised to move forward as a stronger partner to manufactuers and customers.'

    MTD
    The new Nokian Surpass AS01 ultra-high performance all-season tire was put through the paces at the Las Vegas Motor Speedway. UHP all-season 'is a key segment for the North American consumer,' said Steve Bourassa, Nokian's director of products and pricing.
    Photo Galleries

    Photos: Nokian Launches Surpass AS01

    Mike Manges
    Nokian Tyres Inc. recently showed off its new ultra-high performance all-season tire in Las Vegas, Nev. - and MTD was there!