Sign up for Modern Tire Dealer eNewsletters

Retail

Michelin North America Inc.
The Rival+ features a fresh compound to deliver long-lasting performance and wet-handling capability for the endurance-based track enthusiasts.
Michelin North America Inc. has announced its g-Force Rival+ tire under its BFGoodrich brand.
Aug. 12, 2025
GreatWater 360
'Northgate Tire has been a cornerstone for quality auto repair and tire expertise in greater Cincinnati for over 50 years and is the perfect addition to grow the southern Ohio market for us,' says Jim Dykstra, CEO of GreatWater 360 Auto Care.
GreatWater 360 Auto Care has acquired Northgate Tire in Cincinnati, Ohio.
Aug. 11, 2025
Sun Auto Tire & Service Inc.
With more than 500 locations in total, Sun Auto Tire & Service Inc. is one of the five largest tire dealerships in the U.S., according to the 2025 MTD 100.
The acquisition of Martin's Automotive gives Sun Auto Tire & Service Inc. 126 locations in Texas.
Aug. 11, 2025
Hankook
'At Hankook, we recognize the importance of trust and reliability when it comes to our customers’ safety on the road,” says K.C. Jensen, vice president of US PC/LT sales, Hankook. “With the SURETIRE PLAN, we’re not just offering a product, but an assurance that every Hankook tire is backed by the best-in-class protection.'
Hankook Tire America Corp.'s new SURETIRE warranty plan offers 30- to 100-day free trials on several Hankook tires.
Aug. 7, 2025

Commercial

Yokohama TWS
'The Agriterra Ultra is engineered to handle heavy-duty applications, such as manure tankers, forage wagons and long-haul transport with exceptional reliability and performance,' say Yokohama TWS officials.
Yokohama TWS will unveil its newest Mitas brand trailer tire, the Agriterra Ultra, later this month at the Farm Progress Show.
Aug. 15, 2025
Titan
The refurbished Big Bud KTTA 700 is outfitted with Goodyear LSW1400/30R46 Optitrac tires.
Titan International Inc. will showcase the newly unveiled Demco Big Buddy grain cart at the upcoming Farm Progress Show.
Aug. 15, 2025
Bridgestone Americas
The Bridgestone W920, which replaces the Bridgestone W919, is the third commercial truck tire with ENLITEN technology that Bridgestone has introduced this year.
Bridgestone Americas Inc. has introduced the Bridgestone W920, a tandem-axle radial drive tire designed to excel in all weather conditions
Aug. 7, 2025
Yokohama Rubber Co.
'The two-business combination - Yokohama OTR and Goodyear OTR - will enable us to expand the global footprint and capacity for OTR by combining resources and expertise,' says Loic Ravasio, president, Yokohama Off-the-Road.
What's next for Yokohama Rubber Co. Ltd.'s Goodyear OTR tire business? Loic Ravasio, president, Yokohama Off-the-Road, provides a preview in this MTD exclusive.
Aug. 6, 2025

Wholesale/Distribution

Turbo Wholesale Tires LLC
“I am honored and excited to take on this new role at Turbo Tires,' says Tyler.
Turbo Wholesale Tires LLC has promoted Todd Tyler to president, effective immediately.
Aug. 12, 2025
TGI
'Ambush Nites was created to offer car enthusiasts a chance to bring out their wildest rides,' say Tire Group International LLC officials.
Tire Group International LLC's Cosmo brand has announced its newest car show concept, Ambush Nites.
Aug. 5, 2025
Kenda
Located in Henderson, Nev,, the distribution center, which opened in April 2025, “is stocking PCR, LTR and ST radial tires,” says Brandon Stotsenburg, vice president, automotive division, American Kenda Rubber Co. Ltd.
American Kenda Rubber Co. Ltd.’s newest distribution center – a facility in Henderson, Nev. - is fully operational.
July 28, 2025
The Wheel Group
Kawasaki previously served as president and CEO of The Coker Group and chairman of the Specialty Equipment Market Association.
The Wheel Group has named Wade Kawasaki its new CEO, effective Aug. 1.
July 24, 2025

Suppliers

MTD
“We don’t want to work with individuals that aren’t representing our full portfolio,” said Mark Stewart, CEO and president of Goodyear Tire & Rubber Co.
Mark Stewart, CEO and president of Goodyear Tire & Rubber Co., says Goodyear wants to work with aligned distributors that represent the company's full portfolio.
Aug. 8, 2025
Bridgestone
Bridgestone Corp. plans to revitalize its Firestone brand in the U.S.
Bridgestone Corp. achieved $1.58 billion in operating profit during the first half of 2025, up 2.4% year-over-year.
Aug. 8, 2025
Goodyear Tire & Rubber Co.
Sales in Goodyear Tire & Rubber Co.'s Americas region totaled $2.66 billion, down almost 1.3% from the prior year.
Proceeds from the sale of the Dunlop brand were among the boosts to Goodyear Tire & Rubber Co.’s balance sheet during the second quarter of 2025.
Aug. 8, 2025
SRNA
Tires represent the vast majority of Sumitomo Rubber Industries Ltd.'s sales.
Tire sales at Sumitomo Rubber Industries Ltd. were down 1.6% in the first six months of 2025 and its profit also dropped.
Aug. 7, 2025

Operations

Reno Vulcanizing
Mature, trusting customers are precious. They form the spine of your business and without them, every transaction becomes new business in an attempt to develop a trust relationship.
When the customer can depend on your company and your company can depend on the customer, trust is driving the relationship.
Aug. 15, 2025
'Most stores operate within a bell curve of profitability, as depicted in the image above,' says McCarron.
Much of the pressure from running a small business has to do with keeping the doors open and ensuring there's enough cash flow to make payroll.
Aug. 8, 2025
MTD
'How does one stay calm when running a thriving business? Remember what the long game is — where you want to go,' says Van Batenburg. 'Measure your response to help everyone get there. Remember, if you are not where you want to be, you just are not there yet.
Remember the long game — where you want to go — and measure your response that helps your entire team get there.
Aug. 6, 2025
MTD
'It’s time we walk, step-by-step, through every aspect of our customer’s journey — from the moment a light comes on to the final pick up of their repaired vehicle — and start using those insights to improve our systems, processes and behavior<' says O'Connor.
As professionals in the tire and auto service industry, it’s crucial we walk, step-by-step, through every aspect of our customer’s journey.
Aug. 4, 2025

Photo Galleries

Fremont Tire & Cycle
Greg Gustafson, owner of Fremont Tire & Cycle in Galesburg, Ill., displays an array of tire and automobile industry collectibles in the showroom of his dealership.
The showroom at Fremont Tire & Cycle doubles as a showcase for owner Greg Gustafson's tire and auto industry memorabilia collection. Take a look!
Aug. 1, 2025
MTD
'We've taken some liberties to invest for more production and to enhance quality,' said Kyle Sinks, general manager, Americas, Technical Rubber Co. (TRC) Sinks, middle, is pictured with left, Mitch Langford, marketing manager, TRC, and Brent Klomparens, global business line leader, Tech Tire & Wheel.
Technical Rubber Co.'s One Roof Initiative is underway. Here's an exclusive look!
July 25, 2025
MTD
Yokohama TWS says its Mitas ag tire plant in Charles City, Iowa, will be a critical component of the Mitas brand's continued growth.
MTD takes you behind the scenes at Yokohama TWS' Mitas ag tire plant in Charles City, Iowa.
June 27, 2025
MTD
To honor Jeff Lecklider, owner and president of Gem City Tire, on 25 years of service, Goodyear gave him the Goodyear Spirit Award, which recognizes dealers for outstanding performance, partnership and embodiment of Goodyear's values.
Longtime Gem City Tire employees enjoy Goodyear blimp rides and the Dayton Air Show for Gem City Tire's 25th anniversary.
June 24, 2025

Learning Resources

fi1
Sponsored
Fleet vehicles face tire and car maintenance challenges due to constant motion. To tackle this, we surveyed nearly 200 U.S. fleet professionals on advanced data-capture solutions...
Oct. 31, 2024
fi2
Sponsored
Our AI technology allows you to measure tire tread depth using just your mobile device, significantly boosting road safety. Say goodbye to outdated and expensive traditional methods...
Oct. 31, 2024
01_may_2_autohaus_banners_650_x_366_1
Sponsored
In the US, faulty tires that were subject to manufacturer recalls and lack of proper tire maintenance by vehicle owners lead to 11,000 accidents every single year. Can digital...
Oct. 31, 2024
mtd_ebook_adas_ad2
MTD presents an exclusive roundup of resources in all things ADAS.
April 30, 2024