Ceat Specialty Tires announced it is the official ag tire of the World Champion Rodeo Alliance (WCRA), Women’s Rodeo World Championship (WRWC) and the National High School Rodeo Association and the National Junior High Rodeo Association (NHSRA).
This is the company’s fourth year of sponsoring rodeo organizations and events across the United States.
The sponsorships include brand exposure on TV and social media and branding at high-profile rodeo competitions.
CEAT is also the title sponsor of a new division youth circuit in the WCRA called the World Championship Junior. The sponsorship is an extension of the company’s ongoing sponsorships of individual rodeo youth competitors.
In Canada, CEAT expanded its rodeo support by sponsoring multiple chuckwagons in the Rangeland Derby during the Calgary Stampede.
“Connecting our brand with rodeo continues to make perfect sense for us,” says Amit Tolani, specialty chief executive for CEAT.
“We are committed to improve life and livelihood of the American farming community and our association with rodeos, enabling us to reach out to wider geographies.”
