More than 600 guests helped S&S Tire celebrate its 50th anniversary at a recent open house event in the dealership’s hometown of Lexington, Ky.
Attendees had an opportunity to experience a Firestone Indy Car virtual simulator, tour a vendor showcase, take home prizes and giveaways and enjoy local food trucks and live entertainment during the afternoon-long celebration.
S&S Tire opened its first location - a retail store - in Lexington in 1974.
"As a third generation, family-owned and operated company, we've grown and evolved into a corporation that now encompasses a commercial and wholesale footprint servicing 18 states," says Brooks Swentzel, president of S&S Tire.
"But Lexington will continue to be home to our family and our business."
All three generations of the Swentzel family - including S&S Tire’s founder, Paul Swentzel - were on-site for the event.
The dealership also set a new Guinness World Record for “tallest stack of tires” - 26 feet. (An adjudicator from Guinness documented the achievement.)
S&S Tire's open house event – which also included 15 vendors, including 13 tire manufacturers – was “a fun and memorable way for everyone that has had a part in the success of the company over the years to celebrate together," says Cindy Osterhage, the dealership's director of strategic initiatives and communication.
S&S Tire has 15 commercial tire locations and 13 distribution centers. It is the 73rd largest independent tire dealership in the United States, according to the recently published 2024 MTD 100.
