CEAT Ltd. has announced its entry into the North American commercial truck tire market with the launch of its TBR tire range.
The new line, tailored for regional and urban applications, is designed to meet the needs of trucking fleets and owner-operators across the United States and Canada.
“CEAT’s entry into the USA TBR market marks an important milestone for us,” says Vishal Pawar, senior vice president of global sales and supply chain for CEAT Ltd.
“We are excited to introduce our range of products, which has been developed with customer centricity in mind by leveraging our global expertise and local market insights. The products are engineered with advanced technology and tested extensively at our R&D facility and independently with testing agencies in the USA to ensure excellent performance and durability for American trucking professionals.”
The newly launched TBR tires, now available through dealers and distributors, feature eight products.
The WinMile S is a steer axle tire designed for regional and long-haul service, offering high traction and durability.
The WinMile D are closed and open shoulder drive tires for optimized traction, stone ejection and extended tire life.
The WinMile T is a trailer-specific tire designed for uniform wear in regional applications.
The WinSuper LHT is a long-haul trailer tire designed for enhanced mileage and retreadability.
The WinMile AW and D 19.5/17.5 are all position tires suitable for urban and regional applications, featuring scrub-resistant sidewalls and optimized tread design for improved stability.
CEAT Ltd. is celebrating its 100th anniversary this year and is actively engaging with distributors and dealers to introduce the new TBR line.
