Zafco International rolled out two new Armstrong brand tires and a tire for electric vehicles (EVs) during its recent dealer meeting.
The event, which was attended by Zafco dealers from both North and South America, took place in Dubai and combined business meetings and networking with a tour of Zafco’s headquarters, among other activities.
Zafco officials used the occasion to formally launch two Armstrong brand tires – one for commercial trucking applications and another for light trucks and SUVs.
The Armstrong TBR ADR3 has specifically been engineered for heavy-duty regional use and features a robust, block-type tread design for optimal traction, increased mileage and the minimization of irregular wear, according to Zafco officials.
The Armstrong TRU-TRAC AT II, engineered for SUVs and light trucks, “ensures exceptional performance across a variety of road conditions.”
Zafco also launched the new Accelera IOTA EVT tire during the event. The Accelera IOTA EVT “minimizes rolling resistance for extended driving ranges, while offering superior handling and safety features for both EVS and conventional internal combustion engine vehicles.”
In addition, the tiremaker rolled out its new e-commerce platform and warranty registration program, “designed to improve the tire procurement process and simplify tire registration and claims management for dealers and customers alike,” according to Zafco officials.
“These tools aim to further empower dealers, ensuring (a) seamless and efficient experience in conducting business with Zafco.”
“We are thrilled to have had the opportunity to connect with our top-performing partners in such an engaging way,” says John Thomas, senior vice president of sales, Zafco. “This trip is a reflection of our strong relationships with our dealers and we are excited about the future of our business together as we continue to grow and innovate.”
