Titan International Inc. has concluded another year of Titan University, a sales training program tailored specifically for tire dealers.
This year marked the ninth year for the program.
According to Titan officials, each year the program is rebuilt and reinvented based on dealer feedback, product innovations and industry changes.
During the Jan. 14-16 event held in Ankeny, Iowa. ttendees came from over 36 states and provinces and had the opportunity to attend 25 classes and 12 hands-on sessions covering a variety of topics.
Featured sessions covered tire technician safety, OTR and agricultural tire fundamentals, sales strategies for LSW tires and service beyond the install, as well as tire compounding and chemistry.
Theprogram also included the latest updates on high-speed trailer and ATV/UTV tire opportunities following Titan’s acquisition of the Carlstar Group in 2024.
Attendees were also given an exclusive tour of the Titan tire facility in Des Moines, Iowa.
Keynote speakers were also present at Titan University.
Mike Naig, secretary of agriculture for Iowa, spoke about the importance of collaboration between the agriculture sector and tire industry. He also offered insights into the future of the agriculture business.
Matt White, director of off-road tire service at the Tire Industry Association (TIA), gave a keynote address that highlighted safety, technical service advancements and the importance of tire and wheel technology in both agricultural and OTR applications.
Expert partners - including TIA, Stellar Industries, Fuller Brothers and AME International - also participated in hands-on sessions.
“The partnership with TIA and other experts is critical in reinforcing the importance of safety in our industry,” says Scott Sloan, global ag/LSW product manager at Titan.
“Tire technicians' safety is our top priority and ensuring they make it home every night after providing the best service for our shared customers is essential to everything we do at Titan.”
