• Madison Gehring

    Associate Editor
    Phone: (330) 598 - 0308

    Madison Gehring is Modern Tire Dealer's associate editor. A graduate of Ohio State University, Gehring holds a bachelors degree in journalism. During her time at Ohio State, she wrote for the university's student-run newspaper, The Lantern, and interned at CityScene Media Group in Columbus, Ohio.

    Photo: American Kenda Rubber Industries Co. Ltd.
    “The retailer should allow the consumer to tell them what they need, what previous tire products provided in terms of desired performance and deficiencies, if evident,” says Brandon Stotsenburg, vice president of the automotive division, American Kenda Rubber Industries Co. Ltd.
    Madison Gehring
    April 16, 2025
    What are some of the most common misconceptions about high performance and ultra-high performance tires and how can dealers address these myths during the sales process?
    MTD
    The new lineup includes the Ecsta Sport All-Season PA71, an ultra high-performance (UHP) all-season tire, along with two UHP summer options: the Ecsta Sport PS72 and the Ecsta Sport S PS72.
    Madison Gehring
    April 4, 2025
    Kumho Tire U.S.A. recently hosted a ride-and-drive event at Atlanta Motorsports Park in Georgia to highlight the latest additions to its Ecsta Sport line.
    Photo: Parrish Tire Co.
    David Yarbrough, director of company sales for Winston-Salem, N.C.-based Parrish Tire Co., says the overall state of the freight market will be the biggest challenge for Parish Tire’s retreading business this year.
    Madison Gehring
    April 2, 2025
    Retreaders are hoping for an uptick in demand, but they say several factors outside their control will influence the market in 2025.
    Photo: Steve Shannon Tire Co.
    John McCall founded The Tire Warehouse in 1982 and recently sold his three remaining locations to Steve Shannon Tire Co.
    Madison Gehring
    March 18, 2025
    At age 74, John McCall was ready to retire and transition out of the industry. He talks about how he decided Steve Shannon Tire was the best fit to buy his business.
    Tires, Tires, Tires
    To help fight the potential threat posed to its employees by fentanyl exposure, Sioux Falls, S.D.-based Tires, Tires, Tires has installed Narcan distribution boxes at two of its locations.
    Madison Gehring
    March 11, 2025
    To help fight the potential threat posed to its employees by fentanyl exposure, Sioux Falls, S.D.-based Tires, Tires, Tires offers Narcan at two of its stores.
    American Kenda Rubber Industries Co. Ltd. 
    'There are material improvements, construction options and evolving mechanical design elements that will increase the performance levels and expand the traditional limitations' in HP and UHP tires, say Kenda officials.
    Madison Gehring
    March 6, 2025
    Consumers are placing a greater emphasis on certain attributes in their HP/UHP tires than they have before, according to tiremakers.