• Dan MacDonald

    Dan MacDonald is a freelance writer and former public relations director for Bridgestone Americas Inc. He founded MacDonald Communications, which focuses on public relations and digital marketing. Reach MacDonald at (615) 681-5381, [email protected], or on www.maccomm.net.

    0522_MTD_Dealer-Survival_Guide-Google-resized
    Management

    How to Drive More Traffic to Your Door Using Google Ads

    Dan MacDonald
    June 1, 2022
    The digital revolution has fundamentally changed how we shop for products, the way we communicate and other aspects of our everyday lives.
    Google-clip-art
    Management

    How to Make Google Work for You

    Dan MacDonald
    Feb. 2, 2022
    Have you Googled your business lately? I hope so, because for a tire dealership, reputation is everything. If you give customers great service they can trust, they will stay fiercely...
    counterperson-on-phone
    Management

    How to Build a Stronger Referral Network

    Dan MacDonald
    April 19, 2021
    One of the most powerful marketing tools for your tire dealership isn’t some fancy new digital ad or geotargeted social media campaign, although I’m a big advocate...
    creating-a-high-touch-culture-in-a-no-touch-world
    Retail

    Creating a High-Touch Culture in a No-Touch World

    Dan MacDonald
    July 6, 2020
    Amid this pandemic, you have an extraordinary opportunity to re-boot your business in a fundamental way — by truly putting the customer at the center of your culture. There are...