• Research
  • Tire Dealer of the Year
  • On the Rise
  • Multimedia
  • Podcasts
  • Digital Magazine
  • About US

    • Mike Townsend

    Mike Townsend is the owner of Townsend Strategies, a sales and leadership training and marketing company that advises independent tire dealerships. To contact Townsend, email him at [email protected].

    MTD
    'My best advice is to develop a robust customer experience process and make sure your people have a pragmatic, zero-pressure process that makes it easy to gain the customer’s trust and additional business,' says Mike Townsend.
    Retail

    How to Up-Sell Without Pressuring Customers

    Mike Townsend
    Nov. 5, 2024
    Now more than ever, the American consumer feels an enormous amount of pressure.
    Photo: MTD
    Retail

    Tire Dealer Survival Guide: How to Connect With Customers By Phone

    Mike Townsend
    May 28, 2024
    If you know how to use great phone skills, you can ensure that every customer engagement is memorable, meaningful and measurable.
    Photo: MTD
    Salespeople can accelerate trust with customers by asking the right questions at the right time.
    Retail

    Sales and Leadership: The Art of Persuading Others

    Mike Townsend
    Nov. 1, 2023
    It has been said that convincing someone to buy from you and influencing an employee to produce more than required are similar in nature.
    Townsend-dealer-guide-story-pic
    Featured Stories

    How to Deal with Difficult Customers

    Mike Townsend
    May 20, 2022
    Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you ...
    1121_MTD_secret_shopper_-web
    Featured Stories

    Undercover Report: Tips to Close the Sales Gap From a Secret Shopper

    Mike Townsend
    Dec. 3, 2021
    Do you think your sales team is firing on all cylinders? Mike Townsend visited 70 stores as part of a secret shopper exercise and he says in those visits not a single employee...
    Townsend-story-art-VIP-outside
    Management

    Tire Dealer Survival Guide: How to Create a Repeatable, Superior Customer Experience

    Mike Townsend
    May 19, 2021
    Why is delivering good, old-fashioned customer service not enough in today's hyper-competitive market? How can you "make the switch" to providing a repeatable...